Articles for category: Featured

August 28, 2026

FeaturedHotNewValuation

Free Shopify Valuation Calculator (2026): Get Your Number

You’ve used a Shopify valuation calculator. You got a number. But can you trust it? Here’s the uncomfortable truth: most sellers misuse valuation calculators. They enter the wrong numbers, misunderstand the output, or draw incorrect conclusions. The result is a valuation that’s off by 20-40%—usually in the wrong direction. Here are the most common questions and misconceptions about Shopify valuation calculators—and the truth behind each one. How the Calculator Works First, understand what the calculator is doing: Annual SDE × Multiple = Store Value SDE = Net profit + Add-backs (owner salary, one-time expenses, personal costs) Multiple = 2.5x-3.5x based

August 28, 2026

FeaturedHotNewValuation

Shopify Store Valuation: 12 Factors That Move Your Number

Two Shopify stores. Both showing $150,000 in annual profit. Both in the home goods niche. Both listed for sale within the same month. One sold for $375,000. The other sold for $525,000. Same profit. Same niche. Same marketplace. The difference? Profit quality. One store’s $150,000 was high-quality—predictable, recurring, and well-documented. The other’s was fragile—concentrated, seasonal, and propped up by one-time promotions. This is the 12-factor framework that separates the two. The 12-Factor Framework After analyzing hundreds of Shopify store sales, we’ve identified 12 factors that consistently move valuation multiples. They fall into three categories: Financial Factors (5): These determine the